Marketing

All Majors & Minors

Marketing

Degree

Bachelor of Science, Major, Minor

School/College

Charles F. Dolan School of Business

Smiling dsb student waves to other in zoom meeting.

A bachelor’s degree in marketing offers a combination of many different disciplines from psychology and sociology to art to statistics and analytics, all packaged together into one role.

Fairfield Dolan Marketing Rankings

#13

Undergraduate Marketing

- College Factual

#1

Connecticut Undergraduate Marketing

- College Factual

#23

Best Undergraduate Business Program Marketing

- U.S. News and World Report 2022

Enhance your skillset

Marketing students develop the skills to determine the wants and needs of consumers, as well as to manage marketing activities, such as creating products and services to satisfy consumer demands. With a career in marketing, students learn how to deliver products and services, price them correctly, meet customers’ needs, and communicate information about these products and services to prospective buyers.

Gain real-world experience

Fairfield’s proximity to a thriving business community provides exceptional opportunities for marketing internships and introductions to the business world. Our graduates find jobs in a variety of industries, such as technology, fashion, media, sports and entertainment, marketing research, and many others.

Follow diverse career paths

The roles of recent marketing graduates include digital and social media specialists, SEO/SEM coordinators, media and event planners, market research analysts, sales development representatives, and campaign specialists.

Personal approach to student-faculty relationships

Our faculty take a personal interest in developing our student’s professional foundation and personal potential.

Two dsb students laugh together looking at laptop in front of grey wall.

Internship Opportunities

Fairfield Dolan views practical experience as an important part of your academic program. An internship will allow you to apply classroom theories to real-world situations.

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Career Outlook

Job Outcomes

Hasbro - Senior Coordinator
Goldman Sachs - Corporate Treasury Analyst
Lenox Jewelers - Marketing and Hospitality Specialist
Horizon Media - Assistant Strategist
Paragon PR - Digital Marketing Associate

Internships

Boston Microgreens - Marketing Intern
Bridgeport Islanders - Marketing Intern
Constant Media - Marketing Intern
Daley and Associates LLC - Marketing Specialist Intern
Flora Lastraioli - Fashion Marketing Intern
Giacomo's Management Group - Digital Marketing Intern

Resources for Student Success

The Dolan Career Development Center provides professional development services for students that enrich their academic experiences and inspire tomorrow's business leaders.

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Fairfield supports the scholarly success and intellectual growth of our students by providing various resources on campus including the Science Center, Writing Center, DiMenna-Nyselius Library, and more.

Academic Support at Fairfield

Find Out More

Course Requirements

51 credits

15 credits

Contact Us

Undergraduate Admission
admis@fairfield.edu
(203) 254-4100

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Marketing

A bachelor’s degree in marketing offers a combination of many different disciplines from psychology and sociology to art to statistics and analytics, all packaged together into one role.

Fairfield Dolan Marketing Rankings

#13

#1

#23